When We Share, We Also Learn

The Context Knowledgebase

Since 2004, we have been observing people in context, understanding 
their needs and motivations, and seeing how they engage in digital experiences.
KNOWLEDGE BASE
Buy:It™ • DecideIt™ • Engage:Me™Express:It™ • Find:It™ • Know:It™Know:Me™ • Trust:It™ • Share:It™ • Use:It™
DEEP DIVES
Retail • Advertising • Healthcare • Digital • Automotive • Travel • Financial Services • Gender • Dead Zones • Make Rejection Magical • Women, the Web, and Their Wallet (BlogHer) • Creative Flow (Adobe)

Roundtable Discussions

American Express • Apple • AT&T
Experian • Facebook • Google • HP
New York Times • Nike • Nuance
Philips • Thompson Reuters • Samsung
Verizon • Vodafone • Walmart

The Digital Trust Initiative™

Creating trusted experiences using personal data
FUNDING IN PART BY
The Digital Trust Initiative is an independent effort to study digital design and privacy in digital technology. The work of the initiative is funded, in part, by a variety of partners noted in the presentation materials. The views expressed in these materials and the conclusions drawn do not reflect the views of these partners. Further, the partners have not independently verified results of the study, nor do they make any representation as to the accuracy or value of any statements made herein.  This presentation, and all of the underlying materials, including any ideas, processes, data, designs and techniques used in the study, is the property of Create with Context, Inc. For more information, please contact info@createwithcontext.com.
CHAMPION INNOVATION
Develop ‘win-win’ solutions that build trust through transparency, choice, user experience, and value
ENSURE TRUSTED PRACTICES
Integrate a trust infrastructure into business practices including: policies, guidelines, insights, best practices, etc.
BUILD BRIDGES
Between business, their partners, customers, employees, press and regulators to support innovation

Additional Publications

How To Create Trusted Personalized Experiences
Going Native – Pinterest
How Tech Can Drive Healthy Behaviors
How to Drive Adoption of Next-Generation Authentication
IoT: What Should Be Connected and What Shouldn’t?
The Line Between Creepy and Cool
Re-invent Media Consumption
Make Bank Statements Engaging
How To Drive Mobile Wallet Engagement
How To Make Credit Cards Engaging
Bring Online In Store
Don’t Search, Find
How do Design for an IoT World
How to Create Ambient Awareness and Reduce the Noise
Supporting Complex Decision Making in Healthcare
How to Drive Healthy Behaviors

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