Drawing from deep expertise in how people interact with technology, we help clients invent delightful, desirable, useful, and usable experiences
Initially, design for digital focused on user-centered design - but people are not just users.
This led to human-centered design, focusing not just on tasks, but on peoples' emotions and desires.
However, this still wasn't enough, since everything we do is part of a larger environment.
It's context-centered design that counts, because location, culture, technology, and social interactions influence everything that we do.
And you are part of the context: your organization has its own goals, needs, and mandates which are a critical part of digital design.
We look at the big picture, the whole picture. We create, with context.
Proven, repeatable processes for research, innovation, and design
"How can I invent something entirely new, or enter new markets?"
"What's next for my existing product or service?"
"How can I make things more useful, desirable, and usable?"
A broad suite of methods to best address your project needs
Innovation
- Spark research
- Calculated innovation
- Ideation workshops
- Concept development
- Prototyping
- Integrated prototype testing
Strategy
- Strategic planning
- Vision and goal development
- Strategy development
- Initiative prioritization
- Landscape review
- Expert evaluation
Research
- Heuristic evaluations
- Competitive analysis
- Longitudinal research
- Workflow analysis
- Ethnography
- Surveys
- Diary studies
- Concept testing
- Desirability evaluation
- Iterative test and design
- Validation testing
- Compliance evaluation
- Benchmark evaluation
- Usability studies
- Remote usability
- Mobile research
- Site analytics
- A/B testing
Design
- Strategic design
- Mental models
- Task flows
- Interaction models
- Information architecture
- Interaction design
- Navigation systems
- Visual comps
- Mood boards
- Personas development
- Internationalization
- Style guides
- Pattern libraries
- Accessibility
- UI specifications
- Wireframes
Learn more
Contact us today to see how we can help you with your innovation, research, and design needs.